Juergen Teller: Blurred Boundaries Between the Commercial and the Personal

 Gisele, London, 28th September 1998

Gisele, London, 28th September 1998

Germany born, artist and photographer Juergen Teller moved to London at the young age of 22 when the risk of enrolling to the military service scared him enough to move countries. 
Considered one of the most important personalities in today's fashion photography, he has shot for brands like Marc Jacobs, Vivienne Westwood, Celine and Louis Vuitton. 

One of hist latest exhibitions, Juergen Teller, at the Alison Jacques gallery in London shows some of his youngest model photography and collaborations with Marc Jacobs, along with more personal and social artwork of the likes of The Boy Who Became King.

 Domenique, London, 29th September 1998

Domenique, London, 29th September 1998

 Lori Fredrickson, London, 4th February 1999

Lori Fredrickson, London, 4th February 1999

This exhibition comprises selections from three bodies of work – the artist’s iconic series Go-Sees; Enjoy Your Life! Junior, a recent collaboration with Bubenreuth Primary School in the artist’s hometown; and a ‘visual essay’ depicting a modern fairy tale about a boy who became a king.
— Alison Jacques Gallery

The Go-Sees is a collection of works taken by the photographer on the doorstep of his West London studio. The title of the exhibition documents an industry term used to describe the moment the model meets her or his photographer for the first time. Much before the casting, this is a testing ground; an intimate moment between the artist and their subject to get to know each other and to confirm the potentially successful outcome of the encounter. 

To this day Juergen Teller has published thirty-nine artist books and exhibition catalogues since 1996. What's so peculiar about his work is the way the artist blurs the barriers between commercial and personal work. His photographs, always shot on a Contax G2 and in colour, are not retouched and are presented in their most raw form. The end result shows a body of work that focuses both on the clothes and the campaign in subject, but also on the singular models who are presented in refreshingly candid and spontaneous portraits.

 Jan Dunning, London, 24th September 1998

Jan Dunning, London, 24th September 1998

 Jen Dawson, London, 3rd December 1998

Jen Dawson, London, 3rd December 1998

The models in Go-Sees become much more than bearers of externally directed aesthetic values. While the photographic gaze is shaped by and reciprocally shapes the convention of the go-see, Teller suggests that even within these parameters it is possible to find new ways of seeing.
— Shannan Peckham in the book version of the series, published by Scalo in 1999
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