Niesh: Fashion Marketing, Skincare and More

Editor's note: I met Niesh at a Glossier event in London and since then I always kept in touch with her, because if there's one thing I get excited about is creative people who stand out from the crowd. Niesh has just moved from a marketing position at Paper Mache Tiger - a fashion sales and communications agency based between Paris, New York and London - to M.I.H. Jeans - a sustainable denim fashion company. The interview was taken months ago, when Niesh was still at her previous job and so she describes her daily routine there. Despite the lack of time between fashion events and life happenings, she tackles way more than fashion on both her Youtube and Instagram accounts.


Hi Niesh. Let's start with a bit of a basic question. Tell us about yourself: what do you do?

Hey! I’m Niesh – short for Tennesha. Born and raised in West London. I work in fashion, doing sales and marketing. For fun, I talk about clothes, beauty and skincare in various mediums on the internet. 

What does your daily routine or work day look like?

I wake up around 7 but I don’t get out of bed until around 8. I hop in the shower, frantically get dressed in different variations of the same outfit – jeans/pants and a hoody - and then cycle to work. It’s about a 20-minute ride, nothing too intense.

I have my work emails on my phone so by the time I get to work, I’ve already prioritized my tasks for the day. I grab a coffee in our café, catch up with our Baristas and then get to work. We’re in the midst of market so I’m prepping for Paris Fashion Week AW18. Everything from arranging models to ordering tea and clothing rails.

After work, if I don’t have a gig or dinner or something, I’ll cycle home, change into my house clothes, make dinner and chill. I’m currently watching Sex & The City from the beginning for the first time. What an emotional rollercoaster (team Aiden!).

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From looking at your portfolio, you seem to have tested and tried different creative outlets. Is there one that you have preferred so far and if yes, why?

I really enjoy creating content. I take a disposable camera most places and take pictures on my iPhone constantly. I probably get way too much enjoyment out of talking about fashion/beauty/skincare on Instagram and Youtube. I don’t have millions of followers and I don’t get PR packages, I just really like creating and sharing. I like Instagram because you can make sincere connections and Youtube because there’s SO much scope for creativity. I also really like styling shoots but haven’t done so in a while.

Most people find it hard to focus that creativity into one career or "job" and so they end up doing a lot of different things. Have you ever felt this way?

Definitely. From an early age, I’ve always had creative outlets to balance whatever I was doing academically or career-wise. As a kid, I did theatre groups and as I got older, I played in bands, modelled, dabbled in photography, Youtube, blogging. I just really like to create.

Do you feel like you need to express that creativity outside your daily position and if yes how what is the channel you have chosen to express it into (maybe on your blog or Youtube channel)?

Absolutely. I’d say most of my content is on Instagram and that feeds to my blog and Youtube.

 
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This past year seems to have challenged you a lot. Is there a particular achievement or moment you relish about 2017?

Hiking to the top of a dormant volcano in Bali with two of my closest friends is definitely one of my biggest achievements for 2017. It was hard but we did it! And together, every step of the way. It was the epitome of women uplifting women and I’ll never forget that experience.

2017 was also the year that I left my job of 6 years. I was unsure of my direction but SO so comfortable. In the end, I was made redundant and it was possibly one of the best things to happen to me as it forced me to address my wants and needs in terms of a career. I still have love for my people there and appreciate every lesson learned and every second I spent with them.

Where do you see yourself doing next and do you have any projects you'd like to talk about?

At the moment, I’m conserving my energy. There’s only a month between Pre-Fall and Autumn-Winter markets so work is all consuming. For the moment, I plan to continue producing content when and where I can. Ain’t nobody got time for upload schedules!


You can follow Niesh @nieshvanterpool