Behind The Label: Simon Porte Jacquemus

We all know him through his raw Instagram posts and his tres French simplicity. It's Jacquemus, homonymous label of the Marseille-born designer Simon Porte Jacquemus. The label, named after Jacquemus's maid, was started by the designer himself at the young age of 19, in 2009. Thanks to the support of Rei Kawakubo and Adrian Joffe - gained whilst working at the Comme des Garcons store to support his business - the label soon successfully launched in Paris. 

 Photography by Marie Déhé

Photography by Marie Déhé

 Photography by Marie Déhé

Photography by Marie Déhé

There's a particularly rare to find freshness in Jacquemus' clothing designs and way of portraying his lifestyle in his Parisienne studio. The photographs on his social channels - mainly Instagram - seem to be taken by the designer himself and have a raw-like, playful way of presenting his persona to the fashion world. Just like him, his clothes take on a sense of freedom and a child-like spirit, with asymmetrical silhouettes and oversized garments. 

Last year, he conquered one more artistic achievement, by launching his film Marseille Je T'Aime and homonymous book, dedicated to the love of his life: his hometown. And whilst some could see it as a nationalistic move, this is actually a melancholia-driven one: having taken inspiration from his home region, his last collection was in fact titled Les Santons de Provence

09-jacquemus-marseille.jpg
I need people smiling, people singing in the streets, people who are more Mediterranean… I really miss that
— Simon Porte Jacquemus
je taime marseille

A love letter to France that couldn't have chosen a better time. 

In an interview with SSENSE, he mentions his next goals are nothing like money and opening a thousand stores. He simply wants a happy life, surrounded by his art and his friends. 

My goals never change. Having millions and many shops, that’s nothing in life. Stay happy and listen to yourself. I’m not afraid of anything. I can stop Jacquemus tomorrow and become a farmer. To cultivate the earth is very noble. I am happy, as long as I can wear a uniform. The important thing is to stay happy.
— Simon Porte Jacquemus

No secret many have fallen in love with Jacquemus.